Loyalty That Gives Back

At Rewardopoly, we love the advantages and benefits provided by top notch loyalty programs like United Airline’s MileagePlus program, or by coalition loyalty programs such as American Express’s Plenti program, but what we love even more are companies with loyalty programs that champion social change and take charge of their corporate responsibilities.

Like Target.

Did you know that Target focuses on diversity and inclusion? In fact, Target’s Chairman and CEO Brian Cornell said, “When we have a deep understanding of our guests, create a diverse and inclusive workplace and think purposefully about our products and experiences, we elevate Target for our team and guests, and help create a better society for all.”

When CEOs and employers are proactive and exert their influence – not only in the world economy, but in society, it makes us happy — and that makes us more likely to spend our hard-earned cash.

Not only has Target spearheaded change for an equal society, it has engaged with communities all over the world. It has teamed up with key organizations to fortify efforts and contribute inclusion on a global scale:

Catalyst – “Catalyst is the leading nonprofit organization with a mission to accelerate progress for women through workplace inclusion. We are dedicated to creating workplaces where employees representing every dimension of diversity can thrive. “

Hispanic Association on Corporate Responsibility – “HACR’s mission is to advance the inclusion of Hispanics in Corporate America at a level commensurate with our economic contributions. HACR focuses on four areas of corporate responsibility and market reciprocity. They are: Employment, Procurement, Philanthropy, and Governance.”

National Urban League – “The mission of the Urban League movement is to enable African Americans to secure economic self-reliance, parity, power and civil rights.”   


So if you want your loyalty to mean something, put your money where your heart is, and sign-up for Target’s REDperks. Do some good as you shop.

What are REDperks?

  • Earn 10 points for every dollar you spend at Target
  • Receive 5% off a day of shopping when you reach 5,000 points
  • Get rewards and bonus offers along the way

*Click the hyperlinks throughout the article to find out more about what Target is doing and how to sign-up for the REDperks card.


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One Comment

  1. Desirae Aguirre April 26, 2017 at 8:55 pm - Reply

    As of October 5, 2016, Target stated that RedPerks will be merged with your Cartwheel account. However, this is not available nationwide. It is unclear as to when the RedPerks Target Loyalty Program will be available through Cartwheel for everyone.

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